Willie Max has been played on NTS in shows including NTS x Motown Records, featured first on 8 September 2021. Songs played include I'm Not Your Girlfriend.

The Detroit-based R&B trio Willie Max comprised sisters Rose, Sky and Lyric Smith. Beginning their careers during the late 1980s as teens performing under the name the Smith Reflections, the group opened for acts including Tony Toni Toné, whose Raphael Saadiq became the sisters' mentor; rechristening themselves Willie Max after the respective first names of their father and mother, issuing their debut LP Bona Fide (the first release on Saddiq's Pookie Records label) in 1998.