Effy has been played on NTS shows including MARTHA, with Mad first played on 8 September 2023.

London-based producer and DJ Effy grew up in the North West of England listening to the high energy sounds of artists like The Chemical Brothers and The Prodigy. Effy was named as one of Pete Tong's Rising Stars and has attained blanket support on BBC Radio 1 & Radio 6 with Mary Anne Hobbs.