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The Radio Caroline's album format meant that, although the station served a gap in the market, its audience was smaller than in the 1960s. Caroline also promoted O'Rahilly's concept of Loving Awareness (LA), a far-eastern inspired philosophy of love and peace. Some DJs were embarrassed at the idea of promoting this on air, but some were fascinated by the challenge of promoting an abstract concept. Disc jockey Tony Allan developed a cult following, combining his promotion of "Loving Awareness" with a…
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