Culture Jam has been played on NTS in shows including Diesel TRACKS, featured first on 15 October 2024. Songs played include Do For Now.

Culture Jam is NBA player Kawhi Leonard. This was his attempt at making music and showing his passion, she states in an interview “It just merges basketball and music together. It's always been something on my mind that I wanted to do,” Leonard explained. “It's just something that could uplift our community. He also states . And, you know, a portion of each stream is gonna go to the Mamba & Mambacita [Sports] Foundation. It’s just something good for the community, you know what I mean?”

Leonard also added that he has been working on Culture Jam Vol.1 over the last several months. Along with the project, the first annual Culture Jam Sports and Music Festival will also be happening in L.A. on Nov. 21 at The Shrine and will be hosted by Wayno. The event will feature performances from Cordae, Bluebucksclan, and others, as well as have panels on financial literacy and mental health.