Dreamville has been played on NTS shows including BONE SODA ノノ, with Down Bad first played on 7 August 2019.

Dreamville is a record label founded and owned by American rapper J. Cole, and Dreamville Records A&R and President Ibrahim Hamad. There are currently eight artists signed to the label, J. Cole, Bas, Omen, Cozz, Lute, JID, Earthgang, and Ari Lennox. Dreamville also houses producers Elite, Ron Gilmore, K-Quick, and Cedric Brown