PHAMBINHO - THE ALGORITHMIC ĐỔI MỚI IN V-POP

The rise in social media and music streaming sites has had a monumental affect on the Vietnamese music economy in the digital era, specifically as sites of creation, discovery, distribution, and interaction. Whereas Vietnam once wrestled with mostly unilaterally inward cultural flows, the aforementioned technologies may be tipping the balance to allow for morer reciprocal and composite exchanges. Now a young generation of muscians have recently emerged, aided by algorithmic technologies, who are not dogged by some of the issues faced by their predecessors, the politics of war, migration, and a technological deficit. ĐỔI MỚI translates to renovation or innovation.