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The Protagonist of the Erotic – Coca-Cola


Fizzling on the tongue, sugary sweet and deliciously cool, there’s nothing quite like Coca-Cola on a hot day. Cracking open a bottle, Seb Emina takes a long, deep sip. The iconic carbonated soda has been adding flavour to our imaginations for decades. Tall glasses, dripping moisture, their caramel-coloured contents glistening with bubbles and cubes of ice, adorn billboards. Coke is freedom, love, sex, nostalgia, modernity – in essence, just about anything you want it to be. The poet Frank O’Hara built fantastical worlds out of the common commodity, writing lyrical verses on the joy of sharing a glass with his lover, while the Brazilian novelist Clarice Lispector ruminated that it is the drink of “Today… The Now.” For Seb, however, Coke conjures past memories. On a sunny afternoon in Paris, he sets off in search of the beverage. While on the hunt for a retro glass bottle – a rarity amongst the plastic and can varieties – he recollects a teenage crush, holidays to a Greek island and the youthful desire to get a taste of adulthood.


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