Sheff G has been played on NTS shows including Lily Mercer, with Feel A Way first played on 29 November 2019.

Like most successful New York rappers from the last few years, Sheff G broke out by looking beyond New York. A pioneer of Brooklyn drill and one of its most technically gifted lyricists, he drew heavily from the implosive ferocity of Chicago street rap while adopting the husky patois of so many UK drill rappers.